Take a look at some of the recent campaigns I’ve worked on to help brands stand out.
I had the pleasure of working with Tessa from Jouw Afrika Reis on a long-term collaboration, starting with the creation of the first email template, designed to align with her brand identity for all future communications. From there, I developed an email strategy to nurture leads from the Vakantiebeurs, followed by setting up automated flows to engage with her travelers throughout their entire customer journey. Lastly, I managed regular newsletters to engage her growing database.
Key Contributions:
Designed branded email template
Set up lead nurturing strategy
Built automated flows that fit the customer journey
Created engaging newsletters
While working at TravelEssence, I played a key role in elevating their online presence and customer engagement. My work included optimizing their website’s landing pages for better performance, implementing effective SEO strategies, and developing both organic and paid social media campaigns. Additionally, I helped craft a comprehensive newsletter strategy, overseeing its execution to keep their audience informed and engaged. Through this multi-faceted approach, I contributed to enhancing their brand visibility and driving measurable results.
Key Contributions:
Website optimization
Social Media Management
Newsletter strategy and execution
For Rec & Play Content, I’m responsible for collecting performance data and delivering clear quarterly reports on their content campaigns. Using tools like Google Analytics and Piwik, I track the right metrics and ensure results are easy to access and understand.
Key Contributions:
Set up and maintained quarterly campaign performance reports
Gathered accurate data using Google Analytics and Piwik
Provided clear insights into campaign outcomes for internal use
At HAN University of Applied Sciences, I led the strategy and execution of the Online Open Days, working closely with a dedicated team to attract international students. Together, we developed a comprehensive campaign, organized interactive webinars, and created informative sessions for prospective students. My role involved overseeing the execution and ensuring all elements came together seamlessly. We also leveraged a targeted social media and cross channel strategy to drive engagement and maximize reach for the event.
Key Contributions:
Strategy and coordination of the promotion of the Online Open Days
Crafting the concept of the Online Open Days
Campaign development, including social media and e-mail marketing
English